Hi, I’m Nitesh.

I’ve been working in the Adobe ecosystem for about 15 years. Most of that time has been spent inside large enterprise environments — helping teams figure out why things aren’t working, what they should have built instead, and how to move forward without making the same mistakes twice.

I’m not a trainer. I’m not a product evangelist. I’m someone who’s spent a long time in the field, and I’ve picked up a lot along the way — some of it from getting things right, a lot of it from watching things go wrong.

I started InnoMarTech because I wanted a place to put it all down.

Adobe Experience Cloud and the broader Martech landscape are moving fast. New capabilities are arriving constantly across content, data, journeys, and commerce — and the gap between what’s being released and what people actually understand about using it in practice keeps growing. I see that gap every week in the conversations I have with customers, architects, and teams who are implementing these tools at enterprise scale.

InnoMarTech is my attempt to help close it. Honest, practical thinking from someone who’s actually in those conversations — not just reading the release notes.

I’m still building this. Some topics I know deeply. Others I’m genuinely figuring out as I go. I think that’s okay — and I’d rather be honest about it than pretend otherwise.

If you’re a developer growing into an architect role, an architect trying to keep up with a stack that won’t stop changing, or a technology leader trying to understand what these platforms really mean in practice — this is probably for you.

Glad you’re here.

— Nitesh

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All views here are my own and don’t represent any organisation I’m associated with.